Gone are the days when men’s clothing lines were limited to a few stuffy, formal outlets selling suits and shirts to be brought out for weddings and funerals. Now, men’s fashion is big business, and websites dedicated to the latest styles and trends for men do just as well as those aimed at their female counterparts. As we welcome in the summer season, there are plenty of hot looks for everyone from the man about town to the outdoor adventurer. Here is our guide to some of the best:
Hit the beach
Planning a summer holiday to an exotic foreign destination? Or perhaps you’ll be taking advantage of some of the UK’s beautiful beaches? Wherever you’re planning on getting your dose of sun, sea and sand, make sure you look the part by choosing the right outfit. Men’s swimwear has come a long way since your only choices were skin-tight Speedos or voluminous, shapeless shorts. Sites like Under U stock a great range of trunks, board shorts, briefs and more from some of the world’s top designers, so you can be sure to look great while catching some waves. Finish off your look and get those arms tanning with a graphic vest, and don’t forget a stylish pair of sunglasses for that real surfer dude look. For your feet, choose sandals for an easy, relaxed vibe, or channel old-school cool with a pair of Converse trainers.

Stay cool in the city
Not planning on spending much time at the beach this summer? City slickers can still find plenty to get excited about. Stripes are set to be a really hot trend this season – team a Breton stripe t-shirt with chinos or shorts for a subtle interpretation of the look, or go for slim fitting pinstripe trousers for a smarter take. For a bolder look, keep an eye out for thicker block stripes on jumpers and shirts to give the trend a modern twist. Denim was also a major attraction on the Spring/Summer catwalk this year, which is great news for your favourite pair of jeans. But if you want to take it further, a washed denim jacket or shirt is a fantastic way to update an outfit. You can even go for double denim (in different shades of course) if you’re feeling extra brave. Colour-wise, bright reds, oranges and greens are the shades to be seen in, while even floral patterns can be seen on shirts and t-shirts for those not afraid to make a fashion statement.

Smarten up
Got a special occasion like a wedding to attend this summer? Or perhaps you work a high flying job and need to spend a lot of time in a suit? Whatever your reason, looking smart and staying in fashion has never been more fun. The perfect summer suit is all about choosing the right fabric: obviously wool, tweed and cashmere are out during the warmer months, so go for something lightweight and breathable instead. Linen is a great fabric for summer, but it does crease easily – so if you choose a linen suit make sure that you’re not planning on travelling anywhere. Any length of time spent packed away will fill a linen suit with wrinkles and detract from your smart, stylish look. An open weave cotton suit is a more practical alternative, being more crease-resistant than linen. Go for light coloured fabrics and ensure they are thin enough to see through when held up to light. If you’re worried about the fabric being too see through, a pattern such as checks or stripes will take the edge off.

Get exploring
For many, summer is the time when they make the most of the longer evenings and warmer weather and start enjoying the great outdoors. Whether your passion is hiking, rock climbing, kayaking or mountain biking, there’s no reason not to look great while you work up a sweat. At TOG24 you’ll find a fantastic selection of outdoor clothing and accessories for men. Whatever you’re planning, you’ll want to be prepared for the unpredictability of the English weather – so layers are key. Start with a breathable base layer, then add a t-shirt or polo shirt in a soft, natural fabric like cotton to help you stay cool in the sun and warm in the wind. Finish your look with a quality waterproof jacket to keep you dry when the heavens inevitably open, then choose sturdy hiking sandals for your feet. Functional accessories are a great addition to your look too, such a hydration backpack or utility belts to help you carry everything you need at your fingertips.