There are toy stores and then there is Hamleys. Occupying a famous position in the heart of London, Hamleys has been supplying the very best toys to the very luckiest of children for generations – and now you can recreate the experience without having to trek through the crowds at Regent’s Street. Just visit their website to discover new magic every day.

Want to be in with a chance of winning an exclusive bundle of Fireman Sam toys from Hamleys? All you need to do is visit the competition page here and answer the question before midnight on the 25th September.